Customers have access to information at the touch of a button, so making sure that you are showing up and offering value even before they buy your product and service is vitally important. This is where content marketing has really become one of the most important elements of the whole marketing spectrum, with people seeking information before engaging with companies.
From writing blogs to creating videos, this course will give you an insight into how you go about creating content that actually talks to your audience and interacts with them. Not only that but we will go through how you use that content to generate leads and to nurture prospects into becoming customers.
Topics covered include
- What Content Marketing Is
- Crafting Content That Works
- Deploying Content Marketing
- Creating Prospect Nurturing with Content and more...