Introduction to Email Marketing

2 August 2022 – 09:30 – 12:30 (including breaks)

Email Marketing is a great way of quickly and easily communicating with prospects and customers, but how to do you make it a success without being classed as a spammer?

In this course, we will look at the details of email marketing, from segmenting your audience through to the subject line, through to how we get people to open and respond to your emails.

What we will cover:

  1. Overview of Email Marketing
  2. How to write engaging Subject Lines
  3. Constructing an email that actually gets read
  4. Email Marketing Metrics and how to improve them
  5. Myths about email marketing
  6. How not to be a spammer and avoid getting blacklisted
  7. And More

Sign up now and start engaging with your audience

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£90 + VAT per person (members)

£150 + VAT per person (non-members)

An Invoice will be generated by our accounts department once we receive your booking form. Please select which method of payment you would prefer:


For payment or to register more delegates, please contact:

Shelly Bridgnell on +44 (0)20 8773 5521 or email


TERMS & CONDITIONS: This booking form confirmation constitutes ‘acceptance of our course booking terms’. Payment for any training course is due on receipt of the invoice. Cancellations must be made within a minimum of 10 working days prior to the training course date, after which payment is required in full. Similarly, refunds of fees cannot be issued unless notice in writing is received a minimum of 10 working days prior to the training course. All cancellations will be subject to a 25% (+VAT) fee to cover administrative expenses. 

It may be necessary, for reasons beyond the control of the PPMA Ltd, to change the content, timing, speakers and/or date of the seminar, course and/or programme.