Introduction to SEO

12 Jan 2022 – 09:30 – 12:30

Having a website is nice, having a website that people actually visit, is better. Websites need work after they are launched, it’s a never ending battle to win your share of attention in this digital age. Whilst there are many tactics you can use from a pay to play point of view, SEO (Search Engine Optimisation) is one of the biggest and more cost effective ways to bring your target audience to your website.

In this course we will dive into SEO and look at what it is, how you can use it and how you monitor it.

What we will cover:

  1. Introduction to SEO
  2. Ranking Factors
  3. Local SEO
  4. Technical SEO
  5. Google My Business
  6. How Content affects SEO
  7. Tools to help with SEO
  8. And More

Sign up now and start driving the right people to your site

Booking form

Booking authorised by:
Delegate 1
Delegate 2
Delegate 3
Delegate 4



£90 + VAT per person (members)

£150 + VAT per person (non-members)

An Invoice will be generated by our accounts department once we receive your booking form. Please select which method of payment you would prefer:


For payment or to register more delegates, please contact:

Shelly Bridgnell on +44 (0)20 8773 5521 or email


TERMS & CONDITIONS: This booking form confirmation constitutes ‘acceptance of our course booking terms’. Payment for any training course is due on receipt of the invoice. Cancellations must be made within a minimum of 10 working days prior to the training course date, after which payment is required in full. Similarly, refunds of fees cannot be issued unless notice in writing is received a minimum of 10 working days prior to the training course. All cancellations will be subject to a 25% (+VAT) fee to cover administrative expenses. 

It may be necessary, for reasons beyond the control of the PPMA Ltd, to change the content, timing, speakers and/or date of the seminar, course and/or programme.