Converting Leads into Sales - Managing and upselling referrals and enquiries

How to Manage, Up-sell & Convert Leads, Referrals & Enquiries!

Your personal or Marketing efforts have generated valuable traffic. The business is doing ok but it still seems like a lot of these leads go unconverted. Or, the ones that are converted could be maximized further. Email is often too heavily relied upon. Follow up processes need to be improved?

This action oriented ½ day online sales workshop will ensure team members will be more confident to:

  • Understand the optimum time frame to respond to leads/ enquiry
  • Respond appropriately within that window of opportunity
  • Ask better qualifying questions to understand customer/ Prospect’s motives
  • Maximise “hidden” opportunities and sell value through relevant additional products/ services
  • Avoid the dreaded “radio silence” after the initial interest
  • Develop techniques to minimize the likelihood of the enquiry/ lead or referral staying “happy as we are” with their incumbent or choosing the competition as their provider
  • Develop creative, resilient and proven ways to follow up and convert or correctly qualify opportunities out

Delegates are also invited to share challenging scenarios where leads/ referrals/ enquiries are proving difficult to manage and take away practical ways to re-approach and convert them. 

Booking form

Booking authorised by:
Delegate 1
Delegate 2
Delegate 3
Delegate 4



£90 + VAT per person (members)

£150 + VAT per person (non-members)

An Invoice will be generated by our accounts department once we receive your booking form. Please select which method of payment you would prefer:


For payment or to register more delegates, please contact:

Shelly Bridgnell on +44 (0)20 8773 5521 or email


TERMS & CONDITIONS: This booking form confirmation constitutes ‘acceptance of our course booking terms’. Payment for any training course is due on receipt of the invoice. Cancellations must be made within a minimum of 10 working days prior to the training course date, after which payment is required in full. Similarly, refunds of fees cannot be issued unless notice in writing is received a minimum of 10 working days prior to the training course. All cancellations will be subject to a 25% (+VAT) fee to cover administrative expenses. 

It may be necessary, for reasons beyond the control of the PPMA Ltd, to change the content, timing, speakers and/or date of the seminar, course and/or programme.