How to Manage, Up-sell & Convert Leads, Referrals & Enquiries?
Your personal or Marketing efforts have generated valuable traffic. The business is doing ok but it still seems like a lot of these leads go unconverted. Or, the ones that are converted could be maximized further. Email is often too heavily relied upon. Follow up processes need to be improved?
This action oriented ½ day sales workshop will ensure team members will be more confident to:
- Understand the optimum time frame to respond to leads/ enquiry
- Respond appropriately within that window of opportunity
- Ask better qualifying questions to understand customer/ Prospect’s motives
- Maximise “hidden” opportunities and sell value through relevant additional products/ services
- Avoid the dreaded “radio silence” after the initial interest
- Develop techniques to minimize the likelihood of the enquiry/ lead or referral staying “happy as we are” with their incumbent or choosing the competition as their provider
- Develop creative, resilient and proven ways to follow up and convert or correctly qualify opportunities out
Delegates are also invited to share challenging scenarios where leads/ referrals/ enquiries are proving difficult to manage and take away practical ways to re-approach and convert them.