Marketing - An Introduction to Lead Generation

Online Virtual Classroom -  25 October 2022

Lead generation is one of the most important elements of business, without leads, you can’t make sales. This half-day training workshop is designed to introduce you to the basics of lead generation, giving you an understanding of what it is and how to create the foundations for ongoing success.

Throughout the workshop you will be able to build an understanding of what lead generation techniques and tools fit best with your target audience, as well as who that target audience actually is. We will look at the tools you can use and how to return maximum value from each lead.

Topics covered include:

  • Why Lead Generation is important
  • The differences between active and passive lead generation
  • Understanding your buyer persona - the foundations for lead generation
  • Which mediums are out there for lead generation - why they are good, why they are bad and how you decide on which one to use
  • Lead Magnets
  • Generating leads

Cost : £90+Vat Members / £150 Non Members

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£90 + VAT per person (members)

£150 + VAT per person (non-members)

An Invoice will be generated by our accounts department once we receive your booking form. Please select which method of payment you would prefer:


For payment or to register more delegates, please contact:

Shelly Bridgnell on +44 (0)20 8773 5521 or email


TERMS & CONDITIONS: This booking form confirmation constitutes ‘acceptance of our course booking terms’. Payment for any training course is due on receipt of the invoice. Cancellations must be made within a minimum of 10 working days prior to the training course date, after which payment is required in full. Similarly, refunds of fees cannot be issued unless notice in writing is received a minimum of 10 working days prior to the training course. All cancellations will be subject to a 25% (+VAT) fee to cover administrative expenses. 

It may be necessary, for reasons beyond the control of the PPMA Ltd, to change the content, timing, speakers and/or date of the seminar, course and/or programme.