Lead generation is one of the most important elements of business, without leads, you can’t make sales. This workshop is designed to introduce you to the basics of lead generation, giving you an understanding of what it is and how to create the foundations for ongoing success.
Throughout the workshop you will be able to build an understanding of what lead generation techniques and tools fit best with your target audience, as well as who that target audience actually is. We will look at the tools you can use and how to return maximum value from each lead.
Topics covered include:
- Why Lead Generation is important
- The differences between active and passive lead generation
- Understanding your buyer persona - the foundations for lead generation
- Which mediums are out there for lead generation - why they are good, why they are bad and how you decide on which one to use
- Lead Magnets
- Generating leads