Marketing automation is one of the most powerful tools you can use to nurture prospects and help to convert them into customers but to also maintain relationships with existing customers. There are two aims for automation – to either save you time, or to make you money – when done right, it can achieve both of those things.
This course, we will looking at what marketing automation is as well as how you create the ideal campaigns, from the key element of designing a basic campaign through to creating multi-level automated campaigns that draw the customer further into your sales cycle.
We will also share with you several different campaigns that are tried and tested, explaining why they were a success and the important elements that you can take away from them
Topics covered include:
- What Marketing Automation Is
- How Marketing Automation impacts both Sales and Client Retention
- How to design an automated campaign
- The secrets to a successful campaign
- Tried and tested campaigns that have generated more than £3m in leads and more...