Marketing - Dark Art or Business Necessity?

Many consider Marketing to be a dark art and others to be a sales support tool, the true place of marketing is very different to these two approaches.

Many consider Marketing to be a dark art and others to be a sales support tool,
the true place of marketing is very different to these two approaches.
Marketing gives a business a fundamental understanding of its customer base,
an appreciation of the competitors and a clear view of where business is heading.
Come and be enlightened about the true benefits of Marketing for your business.