Marketing - Planning The Strategy

In order for the business to fully adopt a customer-centred approach, a plan is needed. This course helps you to work through the opportunities for your business and develop a plan to turn them into sales and profit.

If you are looking to adopt marketing principles in your business and need to write a plan to achieve them then this course will provide you with the valuable tools to achieve your goals. Examples of best practice and companies that have achieved a customer focussed approach are discussed throughout the course and delegates share their current situations in order to practically understand the steps needed to achieve their objectives.

Topics covered include:

  • The analysis tools used to evaluate your business
  • Developing a sustainable competitive advantage
  • Setting marketing objectives
  • Segmentation, targeting & positioning
  • Marketing research
  • Writing the marketing plan
  • Evaluating the success of your marketing plan

Booking form

Booking authorised by:
Delegate 1
Delegate 2
Delegate 3
Delegate 4



£90 + VAT per person (members)

£150 + VAT per person (non-members)

An Invoice will be generated by our accounts department once we receive your booking form. Please select which method of payment you would prefer:


For payment or to register more delegates, please contact:

Shelly Bridgnell on +44 (0)20 8773 5521 or email


TERMS & CONDITIONS: This booking form confirmation constitutes ‘acceptance of our course booking terms’. Payment for any training course is due on receipt of the invoice. Cancellations must be made within a minimum of 10 working days prior to the training course date, after which payment is required in full. Similarly, refunds of fees cannot be issued unless notice in writing is received a minimum of 10 working days prior to the training course. All cancellations will be subject to a 25% (+VAT) fee to cover administrative expenses. 

It may be necessary, for reasons beyond the control of the PPMA Ltd, to change the content, timing, speakers and/or date of the seminar, course and/or programme.