Objection Handling Workshop

“You’re too expensive!”

“We want to think it over!”

“We’re happy as we are!”

“We feel the other provider has a better understanding of our requirements!”

“I’m too busy!”

It doesn’t matter whether you are in a transactional sales environment or involved in a longer process of micro-steps, it is inevitable that you’ll encounter objections. Nor does it matter whether you are new to sales or a proven performer: your ability to handle and reassure concerns is vital to converting opportunities!

This practical ‘bite-sized’ session is dedicated to handling objections in sales.

You will learn:

  • Why buyers resist on price
  • How to psychologically maintain control of conversations when objection handling
  • How to deal with ‘fob offs’ and to continue the conversation
  • Use of a coping mechanism to think of ‘make sense’ responses even when caught off-guard
  • Use of a definitive framework to overcome concerns and close
  • How to overcome your hardest objection

Q & A

Action Setting

Participants will leave the workshop with working examples they will have developed and practiced during the session

Booking Form

Booking authorised by:
Delegate 1
Delegate 2
Delegate 3
Delegate 4



£90 + VAT per person (members)

£150 + VAT per person (non-members)

An Invoice will be generated by our accounts department once we receive your booking form. Please select which method of payment you would prefer:


For payment or to register more delegates, please contact:

Shelly Bridgnell on +44 (0)20 8773 5521 or email


TERMS & CONDITIONS: This booking form confirmation constitutes ‘acceptance of our course booking terms’. Payment for any training course is due on receipt of the invoice. Cancellations must be made within a minimum of 10 working days prior to the training course date, after which payment is required in full. Similarly, refunds of fees cannot be issued unless notice in writing is received a minimum of 10 working days prior to the training course. All cancellations will be subject to a 25% (+VAT) fee to cover administrative expenses. 

It may be necessary, for reasons beyond the control of the PPMA Ltd, to change the content, timing, speakers and/or date of the seminar, course and/or programme.