Social Media for B2B Organisations

Social media has changed from ‘nice to have’ to a vital business tool...

In order to understand and work with this relatively new medium we need to have a clear plan and strategy. This workshop is designed to give you an understanding of what social media can do for your business and some practical exercises to enable you to commence your planning and social media strategy.

Throughout the workshop you will be able to relate the content to your business and work through a series of exercises to start your plan. A thorough review of the key platforms from LinkedIn to YouTube and Twitter to blog writing. You will have a comprehensive overview of what’s available and how you can use the different platforms to improve your business performance.

Topics covered include:

  • The social media landscape
  • Social media application and trends
  • Assessing the organisations communication needs
  • Determining the most appropriate media
  • Developing relevant content and reaching the right audience 
  • Building communities online – the principles of establishing and maintaining an online community
  • Developing content that stands out
  • Social media engagement and CRM
  • Measuring the success of a social media campaign

Booking form

Booking authorised by:
Delegate 1
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£90 + VAT per person (members)

£150 + VAT per person (non-members)

An Invoice will be generated by our accounts department once we receive your booking form. Please select which method of payment you would prefer:


For payment or to register more delegates, please contact:

Shelly Bridgnell on +44 (0)20 8773 5521 or email


TERMS & CONDITIONS: This booking form confirmation constitutes ‘acceptance of our course booking terms’. Payment for any training course is due on receipt of the invoice. Cancellations must be made within a minimum of 10 working days prior to the training course date, after which payment is required in full. Similarly, refunds of fees cannot be issued unless notice in writing is received a minimum of 10 working days prior to the training course. All cancellations will be subject to a 25% (+VAT) fee to cover administrative expenses. 

It may be necessary, for reasons beyond the control of the PPMA Ltd, to change the content, timing, speakers and/or date of the seminar, course and/or programme.