Danish based Grow Up FARM has launched a new brand named Eat-Grow-Repeat that sees small pea plants that grow in hemp in a bag, more than once.
This new concept has been packed on a Schur Star Packaging machine that was initially planned to pack bean sprouts automatically into reclosable bags. These bags were chosen to retain the crispness of the product in the fridge for up to eight days, and therefore keep the product fresh and at optimum quality for consumers for multiple portions.
However, with its large capacity, the equipment has given Greenow & Grow Up FARM the opportunity to develop the Eat-Grow-Repeat project.
These pea plants are initially grown in an entirely new, vertical greenhouse – on five floors, in a 100% controlled climate, with recirculated water, under artificial light and completely without soil. And to match the 100% compostable contents, the bag is produced of PE, a single-layer material that does not require separation to be processed in a recycling system.
And for consumers, refrigerated and bagged, the pea sprouts keep fresh for a week. Rip off the upper section of the bag, and the bottom of the bag is now the pot.
Place the bottom of the bag with pea plants on a windowsill and care for it with light and water, and the growth will continue. After a few days, consumers cut completely fresh pea sprouts.
“Bean sprouts are our core product, for which we chose the Schur Star Concept,” explains Lasse Vilmar, ceo and third generation in the company. “But because of the versatility of the packaging machine and its high capacity, we decided to speed up the new Eat-Grow-Repeat project.
“When starting up a new project, flexibility is of the utmost importance, as you must be able to quickly adapt to market reactions,” he says.
“Now we can change from a fully automatic to a manual packing process in a few minutes – for example if we want to pack meal salads with different elements,” he continues. “Also, we are not at all limited to the two bag types that we started up with.
“We are excited about the new flexibility and the many options, and we feel convinced that the market will welcome our novelties: healthy and tasty produce in convenient packaging.”
With its rectangular fill opening in the entire width of the bag, the equipment is ideal for filling light and unevenly shaped products such as a portion of bean sprouts or small pea plants, says Schur.
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