Southgate is working with its eCommerce customers to find alternative packaging solutions to help businesses remain sustainable while meeting the increase in demand. For instance, the company is offering guidance on the types of packaging which can be recycled, following reports that 44% of consumers think recyclable or reusable packaging is one of the most important features in their product choice.
The company is also calling for the wider industry to address the challenges of sustainable packaging within eCommerce, as the sector experiences continued unprecedented growth.
In 2020, eCommerce sales increased by 46% globally, resulting in a surge in the amount of packaging waste. Added to the consumer shift in demand for sustainable and recyclable packing products, Southgate firmly believes that sustainable packaging solutions should be high on the agenda for eCommerce businesses worldwide.
Southgate is investing in new, clever products for its eCommerce customers which address the sectors current challenges. It has launched a range of sustainable products from carbon neutral air cushions, which already use 53% of recycled content, to pallet wrapping and void fill, with many more to come.
“Despite the challenges of COVID-19 and the change in consumer habits this has brought about, Southgate has recognised that sustainability and eCommerce are two key trends that will be driving the industry forward,” explains Craig Turner, managing director at Southgate Packaging. “Particularly for the eCommerce market, we see it as our responsibility to create sustainable packaging solutions which is why we are investing heavily in creating innovative new products to offer our customers a suite of sustainable alternatives.”
For Southgate, creating products which can easily be recycled by consumers is key. For example, its air pillow void fill uses less material, consisting of 98% air, reducing wastage and making it one of the most sustainable alternatives.
Other products seeing market growth include Southgate’s water activated tape which reduces the amount of tape needed. Many leading eCommerce companies have opted to use this fully recyclable material in lieu of the standard plastics packaging tape.
“As we look to 2022, we are focusing on the benefits the increase in usage of sustainable packaging will have not only on generating a more circular economy, but how it will help the industry align with consumer expectations, right from the start of the supply chain to the end user,” Turner continues.