OEM Automatic to become new Distributor for Basler

27 May 2020

Basler, a leading international manufacturer of high-quality imaging components for computer vision applications, has appointed PPMA member company OEM Automatic as its new official distribution partner (from July 2020) for the UK and Ireland.  

Due to its modern logistics provisions, Leicester-based OEM Automatic has the capability to handle technical and commercial affairs for Basler cameras and components across the UK and Ireland. The company also offers distribution services with off-the-shelf availability and automated warehousing functionality.

“We are confident that, with OEM Automatic, we can further leverage our coverage in the UK market. We strongly feel that the combination of a Basler sales organisation, along with OEM as a distributor provides our customers the best support and most cost-effective solutions,” said John Jennings, Chief Commercial Officer, Basler AG.

In response to the new arrangement, Richard Armstrong, Managing Director of OEM Automatic, said: “We are excited about this new co-operation with Basler. This is an important and strategic addition to our existing range of industrial automation products.

“We already carry approx. 8,000 product lines near Leicester including control panel products, pressure and flow instruments, motors and sensors. We will be adding substantial Basler stock to this to support our customers.

“OEM Group has worked successfully with Basler for over 10 years and we look forward to extending this success to the UK and Ireland markets,” he added.

The UK and Ireland are important business regions for Basler, who are already working with OEM subsidiaries across other overseas territories. Basler is confident that the additional partnership will strengthen its market presence.

OEM Group is one of Europe’s leading suppliers of components for industrial automation. It operates in 13 countries and has a turnover of more than €250 million. OEM Automatic has dedicated machine vision teams based in Finland, Sweden and the UK.

For more information about OEM, visit: www.oem.co.uk