Rockwell Automation - partners Routeco

08 Apr 2020

Rockwell Automation, a global leader in industrial automation, has announced it will be partnering with Routeco, a leading distributor of industrial automation and control products, in Belgium and Luxembourg. Routeco will become the preferred distributor for the Belgian and Luxembourg markets. This partnership has been established to deliver a superior customer experience to Rockwell Automation’s clients in Belgium and Luxembourg. Routeco will operate from its new premises in Turnhout, Belgium.


Routeco aims to provide outstanding service to the customer through its in-country stock of Rockwell Automation products in its warehouse in Turnhout, improved logistics with daily shipments of Rockwell Automation products throughout Belgium and Luxembourg and emergency deliveries when needed. A dedicated account management team will cover the complete Belux region, offering in-depth Rockwell Automation product knowledge.


Rockwell Automation’s strategy is to work with a limited number of distributors in its PartnerNetwork program. Based on this close working relationship, Rockwell Automation expects its partners to have an in-depth understanding of the market they serve and for them to invest in building customer relationships in that market. As a result, the distributor can develop a collaborative relationship with customers to provide integrated supply, product aggregation, automation sophistication and local support.


“We are happy to extend the partnership with Routeco in Belgium and Luxembourg after we started a successful collaboration with them in the Netherlands in 2013. Routeco has been a longstanding partner of ours in the UK, the Netherlands and Austria and we were looking for a dedicated partner in Belgium and Luxembourg as well. Routeco from their side were seeking to broaden their EMEA footprint so this is an ideal solution for all parties and will greatly enhance our customer service. We are confident that our combined strengths will benefit our customers in Belgium and Luxembourg,” says Jan de Witte, Country Sales Director - Benelux at Rockwell Automation.


“Routeco is delighted to extend their partnership with Rockwell Automation in Belgium and Luxembourg, our primary objective is to deliver additional value to our collective customers. This we will achieve by listening to their needs, and configuring supply chain solutions that match the customers’ business requirements,” says Dave Amps, Managing Director at Routeco Group.


About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs approximately 22,000 people serving customers in more than 80 countries.


About Routeco
Established in 1978, Routeco was a privately owned company and is since 2014 part of Sonepar, the Global Leader in electrical distribution. Routeco operates as a separate business unit within Sonepar Northern Europe. As of 1978 Routeco has successfully established itself as one of the UK`s leading distributors of industrial automation and control products. Over an impressive period of sustained and continuous growth, Routeco has secured a UK network of sales locations, employing over 250 personnel. The company has expanded by focusing on providing customers with the very best choice of products from leading manufacturers from around the world packaged together with a range of value-added services. Routeco GmbH has been established in 1998 to serve the Austrian market with industrial control, automation and process products. Similarly operations were deployed in 2013 in the Netherlands to serve the Dutch market and as of April, 2020 Routeco will also serve the market in Belgium and Luxembourg.


For further information, please contact



Rockwell Automation Ltd

Elena Popova – Marketing Communications UK and Ireland

Tel +44 1908 627889

Email: [email protected]